The best website projects start with a clear idea of what the site needs to do. You don't need to have every answer — but thinking through these points will save time and money.
1. The goal
What should a visitor do on your website? Call you, fill in a form, book, or buy? One clear main goal shapes every page.
2. Your customers
Who are they, what do they want to know, and what might stop them from choosing you? Write down the questions customers ask you most often — your website should answer them.
3. What you offer
List your products or services, with the ones that matter most first. For online stores, think about how customers would naturally group your products.
4. Content and images
- Your logo and brand colours
- Photos of your work, products, team or premises
- Existing text you'd like to reuse
- Testimonials and reviews
If you don't have these, that's fine — content writing and design can be part of the project. It just helps to know early.
5. Websites you like
Share a few sites you like (and dislike), and say why. It's one of the quickest ways to explain the look and feel you want.
6. Practical details
- Do you already own a domain name and hosting?
- Who will update the website after launch?
- Do you need payments, bookings or other integrations?
- Is there a deadline, such as a launch or season?
7. Budget
A rough budget range helps an agency recommend the right platform and scope, instead of guessing.
Ready to start? Bring whatever you have to a first conversation and we'll help fill in the gaps.