Search
Reach people at the exact moment they're ready to buy.
Google Ads puts your business at the top of search results from day one. We plan, write and manage campaigns so your budget goes to the clicks most likely to become customers.
Google Ads (SEM / PPC)
What this service means
Search engine marketing (SEM), also called pay-per-click (PPC), means paying to appear in Google results for chosen searches. You pay when someone clicks.
We handle the whole thing: strategy, keywords, ads, landing pages, tracking and the ongoing optimisation that makes campaigns profitable.
Why businesses need it
Results from day one
Unlike SEO, ads can bring visitors and sales as soon as they go live.
You reach buyers, not browsers
People searching for your product are already looking to buy.
Everything is measurable
You can see what each click, lead and sale cost — and where to invest more.
What we provide
What you get from Ignite Media.
One team handles the whole job, from planning to reporting, so you always know who to talk to.
- 01
Custom strategy
Campaigns built around your business goals, margins and target audience.
- 02
Keyword research
In-depth research to find high-intent searches and avoid wasted spend.
- 03
Ad copywriting
Ads that speak to your customer and earn the click.
- 04
Campaign optimisation
Continuous testing of bids, keywords and ads to improve performance and return.
- 05
Performance tracking
Conversion tracking and transparent reporting, so you always know what's working.
- 06
Dedicated support
A team you can reach to talk through results and next steps.
Deliverables
What’s included.
The exact scope depends on your goals. We agree it with you before any work starts.
- Account and campaign setup
- Keyword and audience research
- Ad copy and extensions
- Conversion tracking
- Landing page recommendations
- Ongoing bid and budget management
- Regular performance reports
How it works
From first call to results.
01
Understand
Goals, margins, budget and who your best customers are.
02
Set up
Tracking, campaign structure, keywords and ads.
03
Launch
Start carefully, watching early data closely.
04
Optimise
Cut waste, test ads and move budget to what works.
05
Scale
Grow spend on campaigns that are proven to be profitable.
Relevant work
Proof, not promises.
Real projects from our portfolio. Figures come from our published success stories.
How much should I spend on Google Ads?
It depends on your market and goals. We'll suggest a sensible starting budget, then grow it once we can see what works. Thesofahaus, for example, reached €18k in sales from €938 of ad spend.
Is your management fee separate from ad spend?
Yes. Your ad spend is paid directly to Google. Our fee covers strategy, setup and management, and we quote it upfront.
How soon will I see results?
Ads can start bringing traffic immediately. The first weeks are also about learning, and performance usually improves as we optimise.
Do you run ads on other platforms too?
Yes — our social media team runs paid campaigns on Meta (Facebook and Instagram), TikTok and LinkedIn.
Often combined with
All servicesLet’s talk
Ready to talk about Google Ads (SEM / PPC)?
Tell us where your business is today. We’ll tell you honestly what your digital presence needs next — and what it doesn’t.