Start a Project

Fashion / Pakistan

PKR 17M in sales from PKR 300k of social ad spend.

Dhaga is a Pakistani fashion brand. Our work covered social media marketing, supported by web design and development, SEO and content.

Sales from social media
PKR 17M
Ad spend
PKR 300k
Dhaga project visual

The challenge

Fashion on social media is crowded and fast-moving. To grow sales, the brand needed campaigns that stood out in the feed and a website that turned that attention into orders.

Our approach

We treated social media as a sales channel: campaigns built to drive purchases, backed by a store and content ready to convert the traffic they sent.

What we did

The work behind the numbers.

  • Social media marketing

    Paid social campaigns planned, created, targeted and optimised to drive sales.

  • Web design & development

    An online store ready to turn social traffic into orders.

  • SEO & content

    Search-friendly content to support visibility beyond social.

The result

What happened.

Dhaga reached PKR 17M in sales through social media marketing from PKR 300k of ad spend.

Key takeaways

  • Social media can be a serious sales channel when campaigns are built for purchases, not just likes.
  • The store matters as much as the ad — traffic has to convert.
  • Tracking sales against spend shows which campaigns deserve more budget.
Next case study · Luxe Cheshire £11k in sales from Google search — without spending on ads. Read it

Let’s talk

Want results like Dhaga’s?

Tell us where your business is today. We’ll tell you honestly what your digital presence needs next — and what it doesn’t.

Start the conversation

No obligation. A real person from our team will reply.

Or explore our services first