Furniture e-commerce / United Kingdom

€18k in sales from €938 of Google Ads.

Thesofahaus is a furniture brand selling online in the UK. We handled its web design and development, pay-per-click advertising, SEO and content.

Sales from PPC
€18k
Ad spend
€938
Clicks
5.94k
Average click-through rate
3.38%
Thesofahaus project visual

The challenge

Furniture is a considered purchase: people compare, research and come back before they buy. The brand needed a website that could close those sales and advertising that reached people actively searching.

Our approach

We combined a well-designed website with carefully managed Google Ads, targeting high-intent searches and keeping spend tight, supported by SEO and content.

What we did

The work behind the numbers.

  • Web design & development

    A website designed to present the furniture beautifully and make buying straightforward.

  • Google Ads (PPC)

    Search campaigns targeting people looking for the products, managed and optimised to keep spend efficient.

  • SEO & content

    Search-friendly structure and content to build visibility beyond paid ads.

The result

What happened.

From €938 of ad spend, Thesofahaus reached €18k in sales through PPC, with over 5.94k clicks at an average click-through rate of 3.38% — and continued growing in the UK market.

Key takeaways

  • A small, well-managed ad budget can generate strong returns.
  • Ads work best when the website is built to convert.
  • Combining paid search with SEO builds both quick and lasting visibility.
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